Posted: 22 Mar 2015 02:03 PM PDT
We hate to be repetitive here at TF, but the Business Software Alliance (BSA) leaves us little choice.
Representing major software companies, the BSA encourages people to report businesses that use unlicensed software.
If one of these reports results in a successful court case, the pirate snitch can look forward to a cash reward, which could amount to a million dollars per case.
According to a BSA executive the campaign has been very successful. It has resulted in many referrals and a decrease in software piracy rates.
Sounds great, but the way BSA recruits their snitches on Facebook is dubious and somewhat surrealistic. Instead of appealing to people’s ethics, the software group chooses to frames the campaign as a get-rich-quick scheme.
BSA continues to surprise us with new ads mainly targeting people who are short on money. For example, a few days ago this ad appeared in the timeline of thousands of Facebook users.
“Looking to pay off your credit card debt? If you know a company using unlicensed business software, file a report today to be eligible for a cash reward,” BSA’s latest Facebook ad reads.
“Money can get tight during the holidays. If you know a company using unlicensed business software, file a report today to be eligible for a cash reward,’ the holiday ad reads, and there are more examples here.
We reached out to the BSA find out more about how many people have been paid since the start of the campaign, but we have yet to hear back.
To be continued…