The ugly truth: Apple vs. PC design

The PC world doesn’t have anything like the iPad Mini. That’s a problem. Just ask Intel. (Credit: Apple) Walk into any Best Buy and you’re hit with an ugly truth: PCs aren’t pretty. A 15-inch HP Windows 8 laptop that sells for $270 (Best Buy’s ”Deal of the Day” on Saturday) isn’t meant to be pretty. It’s meant to be practical. But a $330 iPad Mini is also very practical for a lot of people. And pretty too (consumers and reviewers seem to think so). Pretty and practical are two reasons Apple can sell tens of millions of Minis. Related stories • Cause of PC malaise? Designs not ’compelling,’ says Intel Why bring this up? I was struck by a statement from an Intel executive at the chipmaker’s London Analyst Summit this week. He was speaking about why consumers aren’t upgrading their PCs at the rate they did before and, instead, opting to purchase tablets. ”We haven’t had products in the marketplace that were compelling in any way…from a form factor point of view,” he said. That’s brutal honesty coming from the gen… [Read more] ]]> http://feedproxy.google.com/~r/cnet/JZkn/~3/lA9NHzIz0X8/