The Vdio streaming service was largely aimed towards Rdio subscribers interested in select TV shows and movies, which were available for rental or purchase.
The beta video service was promoted in the United States and United Kingdom, but couldn’t gain traction on rival products. From the Vdio website: ”Despite our efforts, we were not able to deliver the differentiated customer experience we had hoped for. We want to thank all customers who have tried our service, and we have given gift cards to all those who have purchased content or have unused rental content.”
The product first launched for Rdio subscribers, and opened up to the general public in June. There was nothing truly remarkable about the service, as it had a small amount of content and could only be shown via Web browsers or on the Apple iPad. It never posed a threat to Netflix, Amazon, or more established and diverse competitors.